Have you heard this story about Pablo Picasso?
"One day, Picasso was sitting in a cafe in Paris when a fan approached him and asked if he would do a quick sketch for her on a napkin.
He agreed and quickly drew something on the napkin, but before handing it to her he asked for a "crazy" amount of money (~$10,000, but don't quote me on that)
The admirer recoiled in horror, asking how he could charge that much since it only took a minute to draw it.
Without missing a beat, Picasso said; "No, it took me 40 years."
This is a POWERFUL lesson for all of us who are entrepreneurs. Whether it's goods or services you're selling to the world, the work that you're doing isn't simply about the hour or two of your time spent with one customer or client.
You're selling ALL the wisdom and experience that you've accumulated over the years.
In the coaching world, a friend of mine says it best: "a good business coach is worth his or her weight in gold, since they provide an important resource for business owners (who often feel like they're trapped on an island and have nobody to talk with)."
I am a highly valuable and important resource for my clients because of the knowledge, experience, and wisdom I have that helps them get results.
YOU are also a highly valuable and important resource for your clients and customers, because of the knowledge, experience, and wisdom that you and only you can share with them.
So when you get icky feelings or feel uncomfortable about selling, remember that you're not selling your product. You're sharing your WORTH.