It's so easy to fall into the trap of thinking that you have to do it all and that somehow if you're not doing it all, you're failing.
SO not true! In my experience the business owners and entrepreneurs I've seen grow the fastest and have the most success have been the ones who focus on doing ONE thing well.
Take Baked by Melissa for example ~ an artisan cupcake bakery in New York who specializes in (you guessed it) cupcakes. Adorable, delicious, mini cupcakes. All sorts of flavors of cupcakes. Yet at the end of the day, Melissa is focused on one thing: making GOOD CUPCAKES.
Take Halo Top Creamery ~ another great example of a company who is doing it right and who's growth EXPLODED practically overnight because they've been focused on doing ONE thing well: making delicious, low-calorie ice cream. Period.
(#SorryNotSorry if you resolved to eat healthier in the New Year and I just made you crave cupcakes and ice cream… everything in moderation, right?! ;) But this, of course, is beside the point!
There are countless examples I could give of small business owners who have done really well for themselves because they've stayed focused on ONE thing.
I could also give you just as many examples of businesses who have focused on too many things at once, only to suffer and even go out of business because it quickly became too much to keep up with.
Be the business owner who succeeds and is known for doing YOUR THING well.
You'll have way more success and will feel more aligned in your purpose!
You don't have to do it all. Remember: SIMPLE SELLS.
PS: If you're not yet a member of our exclusive #StressLESS Tribe community, request to join us here! It's an incredible group of highly driven, motivated entrepreneurs who are all supporting each other in their journey to a less stressed, more fulfilling life. I'd love to see you there!